India is the fifth largest ecommerce market in terms of visitors to Retail categories state a report on ‘Indian eCommerce:Landscape and Trends’ released by comScore. The total internet user base grew to 139 million in December 2012 registering a 50 percent growth from last year. The report also highlighted that India has 62 percent retail category penetration, compared to a global average of 74%. It is the fastest growing category, adding over 15 million users in last 12 months.
The findings also highlighted that ecommerce venture, Jabong (11.6mn) is the most visited retail website followed by Flipkart (10.7mn) and Amazon (10.7mn) in terms of unique visitors as per the data collected in December 2012. A reach of 26 million among the top retailers, showing deeper penetration among others this has been fuelled by aggressive marketing, promotions and category expansion.
“75 percent of Indian online users are below the age of 35 yrs with 60/40 Male Female ratio is consistent across retail category. 35-44 year segment shows highest usage, younger segments add the bulk of users,” stated the report.
Highlighting the importance of social networking platforms in the ecommerce space in the country, the report said that these platforms act as entry points to retail sites, showing higher overlap.
Portals and Entertainment websites are also popular among retail users. More than 70% consume Business/Finance, News and web-mail. Drawing a comparison between online retail and travel, it said that online retail reach is 1.5 times more than online travel.
Apparel is the fastest growing sub category among all online categories, 208% growth documented in the segment. Electronics and comparison shopping have reached sizable audience and home furnishings, healthcare and retail-movies have shown over 100 percent growth.
The report also talks about irrespective of the fact that cash/COD continues to dominate, but early signs of reduction in COD revenues are showing. Average retail transaction size has fallen from $40 to $36 in three months.