Maruti Suzuki, hoping to take advantage of the LTC Cash Voucher Scheme announced by the government. announced that they will be launching a new offer that will be targetted at government employees. Under this new offer, the company will provide benefits of up to ₹11,000 on their vehicles.
A leave travel concession (LTC) cash voucher has been announced by the government. This new offer will be applicable to government and public sector employees. According to the company, "Employees and their spouses of public sector enterprises, central and state government departments including police and paramilitary personnel can avail these special offers on purchase of new vehicles from Maruti Suzuki. The discounts will vary from one model to another."
This new voucher scheme, according to the company, will be able to benefit nearly 45 lakh central government and defence employees. Overall, it is expected to generate additional consumer demand of ₹28,000 crores by March 31, 2021.
MSI said its scheme for government employees is valid for all of its passenger vehicles, including Alto, Celerio, S-Presso, Wagon-R, Eeco, Swift, Dzire, Ignis, Baleno, Vitara Brezza, Ertiga, XL6, Ciaz and S-Cross which are sold from ARENA and NEXA chains.
Maruti Suzuki India (MSI) executive director (Marketing and Sales) Shashank Srivastava said, "The government has taken several bold steps to revive consumer spending during the COVID-19 pandemic. It is our collaborative duty to support the economy and spread positive sentiments."
He further said, "With over 10 million government employees working under various central and state government departments, they are one the biggest segment of customers for Maruti Suzuki. Keeping this in mind, we have announced a special package for government employees, which will help them to drive home their favourite cars in addition to availing LTC encashment benefit."